The PIO is responsible for the dissemination of information and works to project an open and positive image of the department. The PIO also handles inquires from the public and media about department statistics, operations, and special interest items.
The PIO maintains a cooperative working relationship with the media, releasing factual information, without hindering ongoing investigations. In the age of Internet and instant communications, the media can be a crucial element in locating wanted suspects, missing juveniles, and generally assisting the police department as needed.