In 2016, the City of San Leandro installed new decorative banners along E. 14th Street and Davis Street. The six double-sided banners were designed by Derick Lee of PilotCity and incorporate six messages that, through public exercises, San Leandrans established as indicative of the community. The design of each side of each banner is unique, but the message is the same front-to-back. New banners are in the process of being designed for additional areas of the city.
The themes for the 2016 banners are: Cherry City, Diversity, Education, Manufacturing, Smart City, and Safety for All.